Innovation in management services in supply chains(SCM) Essay

Innovation in management services in supply chains(SCM) - Essay Example Importance of innovation Innovation is best described as the development and creation of unique possibilities for making value added contributions in a particular industry. The entire process of innovation goes beyond the traditional method of implementing new manufacturing processes or developing innovative products because it comprises of much broader aspects such as innovation in the market, organization and input resources (Kim, Kumar, & Kumar, 2012; Ozturen & Sevil, 2009). Innovation in tourism and hospitality industry In the last few years, the researchers such as Boon-itt and Pongpanarat (2011), Martinez-Ros and Orfila-Sintes (2009) and Spekman, Spear and Kamauff (2002) have done extensive studies on the role of innovation in service sector especially tourism and hospitality industry. Tourism and hospitality industry consists of many areas and dimensions and the study is catered across different elements. As the world has become global, travelling to different destinations wor ldwide is now the favorite leisure activity of majority of the consumers of any society. It has been reported by many countries such as France, USA, UK, Malaysia, Singapore, Turkey, China and Canada that the number of tourists is increasing at a faster pace than expected (Nassiry, Ghorban, & Nasiri, 2012). In order to provide exceptional tourism experience to the visitors, the tourism and hospitality industry of each country has to introduce innovative products and services that will meet the expectation level of the customers (Anthony, Johnson, & Sinfield, 2008). This industry is mainly made up of tour operators, travel agencies, hotels and accommodation service providers and airline companies. One of the key areas of focus by the players in the respective industry is the development of an effective Supply Chain Management (SCM) that ensures that the tourists are provided the most satisfying level of services (Zhang, Song, & Huang, 2009). Real life examples of SCM initiatives and i nnovations Since the demands of customers change at an accelerating pace in each market, it is required by every company to closely monitor the changing patterns of innovation requirements in the products and services. The customers of tourism and hospitality industry are looking for open service innovation which was the concept introduced by FedEx. Almost all the firms existing in the industry have ensured that they employ the latest technology in their services so that they have a strong presence in the market (Gunasekara, 2006). The consumers need to know about the tourism and hospitality industries so that they develop an interest in trying out the services. Some of the initiatives that have been observed in the Tourism supply chain (TSC) are integration of supplier and buyer relationship (Rizova, 2006), taking the suppliers on board when developing new products so that the feasibility of the project can be effectively designed (Handfield & Lawson, 2008) and eliminating the unne cessary intermediary steps so that the cost can be saved to a much larger extent (Miles, 2008). Such types of initiatives is a necessary act to be conducted by the organisations as

Wireless and Mobile Technologies Case Study Example | Topics and Well Written Essays - 750 words

Wireless and Mobile Technologies - Case Study Example One of the ways that organizations use wireless technologies to improve business efficiencies is by the development of mobile and computer applications that allow customers to access their services. The technologies are also used in e-commerce where customers can order for goods and services online and give their feedback (Smyth & Institution of Electrical Engineers, 2004. At the same time, mobile and wireless technologies improve business efficiency when used to send important information to the customers regarding the company’s products and services. In other words, it improves communication and, therefore, enhances business communications. Many businesses use wireless and mobile technologies to interact with their domestic and international customers, especially in the modern era of globalization. Delta implemented a number of wireless and mobile technologies. It installed an in-flight Wi-Fi on the domestic flights as well as smartphone apps with smart features such as trac king of baggage and customer check-in (News.delta.com, 2015). The mobile and wireless technology also include the customer care service via Twitter that runs for 24 hours. Customers also have the ability to book tickets directly from Facebook. The wireless and mobile technologies utilized by Delta help to improve business efficiency. Through the Twitter customer care, customers can be served quickly from the comfort of their homes. The online booking service also helps to reduce transportation costs for the customers to the booking offices. Likewise, the mobile tracking system helps to recover lost and stolen goods. This improves the reliability of the organization to the customer. The technologies also help to ensure that many customers can be served within a short duration. This is unlike the case where all the customers are required to visit distinguished offices to get the services.